GuruHotel
5%
One operating system for the official hotel site, the booking engine, payments, and the agent that keeps the direct channel alive.
What you run
- Website builder: AI site in seconds
- Booking engine: Direct, conversion-first
- Guest checkout: Cards and wallets
- Manager OS: Reservations and revenue
- Hotel agent: Answers and books
What we connect
- Cloudbeds: Direct PMS
- Your PMS: The system you run, Mews, apaleo, Stayntouch, Channex
- Stripe: Partner since 2019, Bank payouts
- Google Hotels: Free booking links
- Apple & Google Pay: One-tap checkout
Product capabilities
- Direct bookings. Guests book on your official site instead of handing 15–25% to an OTA.
- Live PMS sync. Availability and rates stay synced with the PMS you already run.
- Global checkout. Travelers pay in their own currency. Stripe handles settlement.
- AI hotel website. A conversion-ready hotel site in seconds, not a six-week agency cycle.
Real hotels. Real revenue.
- “OTA commission dropped by half in four months.” −52% commission. Marisol Vega, Casa Aurora, Oaxaca.
- “Direct revenue passed Booking.com in our second season.” +38% direct. Tomás Iriarte, Hotel Marea, Cádiz.
- “We stopped paying an agency to rebuild the site every year.” $14k saved. Priya Raman, Lumen Boutique, Goa.
- “Rates and availability finally match the PMS, every hour.” 0 overbookings. Elif Demir, Pinar Suites, Bodrum.
- “Wallet checkout lifted conversion on phones overnight.” +1.9 pt conversion. Andrés Molina, Colina Verde, Medellín.
- “The agent answers guests at 2am so the front desk sleeps.” −70% inbox time. Camila Duarte, Brisa del Mar, Florianópolis.
- “Google Hotels sends us free bookings every single week.” +240 direct stays. Henrik Sund, Nordic Fjord Lodge, Ålesund.
- “We kept the margin we used to hand to the channels.” +$61k a year. Lucía Ferrer, Patio del Sol, Cartagena.
- “Launched the new site in a day, not a quarter.” 1 day to live. Nadia Farouk, Atoll House, Malé.
Every source. One optimized operation.
- Direct website: Ocean Suite, 4 nights · $1,840. GuruHotel optimization: Best margin.
- Google Hotels: Deluxe King, 2 nights · $760. GuruHotel optimization: Free booking link.
- Booking.com: Standard Queen, 3 nights · $930. GuruHotel optimization: Direct return offer.
- Expedia: Family Room, 5 nights · $2,150. GuruHotel optimization: Rate parity fixed.
- Phone & walk-in: Garden Suite, 2 nights · $680. GuruHotel optimization: Payment secured.
GuruHotel is the definitive solution for you
Your hotel has questions. Guru has the operation.
Hi — I'm Guru. I run your direct channel: the website, the booking engine, payments, and every guest who lands on them. Ask me anything.
Create the August direct-sales report for the owners. Flag anything urgent and tell me what to do next.
Done. Here is August on your direct channel — revenue is up and the OTAs lost ground.
Direct sales · August
Direct revenue
$184,620
+18.4%
Conversion
4.8%
+0.7 pt
OTA commission saved
$31,386
+$4,920
Urgent
Weekend demand is strong, but 14 high-intent searches found no flexible rate for September 13–15.
Next
Open a flexible rate for the remaining 8 rooms and launch a 72-hour direct-only campaign.
Perfect. What else can you take off my desk?
Plenty. This is what I handle every day, without being asked.
Revenue reports
Owner-ready summaries built from live sales.
Reservation search
Find stays, guests, balances, and requests.
Rate intelligence
Spot gaps, compression dates, and openings.
Guest communication
Draft clear replies in the guest's language.
Operations follow-up
Turn findings into assigned next actions.
Payment review
Surface failed charges and unsettled balances.
Keep the 25% you hand to the OTAs.
−25
OTAs
~30%
What it costs
Every direct booking you win back is margin that stays with the hotel. GuruHotel charges a fraction of what the channels take, and the rest of the stack comes with it.
~25% saved per booking
Are you ready to increase your revenue?
Join more than 1,000 hotels already growing revenue on a direct channel they own.
- GuruHotel. Your direct channel. 5%. Booking + payment fees.
- OTAs. Booking.com, Expedia, others. ~30%. Commission + payment fees.
- Low commissions
- Instant setup
- No hidden fees
FAQ
Questions hotels ask before selling direct
Answers about the AI website builder, the direct booking engine, payments and PMS connections.
What is GuruHotel?
GuruHotel is an AI-native direct booking platform for independent hotels. It brings together an AI hotel website builder, a direct booking engine, Stripe payments and a connection to the hotel's property management system. Hotels use it across the United States, Mexico, the Caribbean and Europe.
What does an AI hotel website builder include?
The AI website builder creates a hotel website in seconds. Hosting, SSL and a GuruHotel subdomain are included. The site stays connected to live availability and rates from the hotel PMS, so guests book on the hotel's own website.
How can a hotel get more direct bookings?
Guests book on the hotel's official site through a conversion-focused booking engine, with real-time availability and rates from the PMS. Hotels on GuruHotel see up to 40% more direct bookings. The platform serves 1,000+ hotels, 200,000+ guests a year and $15M+ in annual gross booking value.
Which property management systems does GuruHotel connect to?
Cloudbeds is a direct connection. GuruHotel also connects with Mews, apaleo and Stayntouch. For any other system the hotel already runs, the connection goes through Channex, which reaches 345+ property management systems. GuruHotel identifies that system and sets up the connection. A direct integration with Zavia ERP is coming soon.
Does GuruHotel work with Google Hotels?
Yes. GuruHotel has a direct integration with Google for Hotels, also called Google Hotel Ads, so a hotel can show its official site beside the booking options on Google.
How do payments work on the booking engine?
Payments run on Stripe, GuruHotel's payment partner since 2019. Checkout supports Apple Pay and Google Pay, and Stripe Link speeds up checkout. Fraud protection is part of the payment flow.
How much does GuruHotel cost?
GuruHotel uses commission-based pricing, with optional subscription plans for hotels that want them. Hosting, SSL and a GuruHotel subdomain are included.
Can guests book in their own language and currency?
Yes. The booking experience is multi-language, and checkout supports multiple currencies with currency detection and real-time exchange rates.